I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with...
Alignment
‘It’s all about starting to create this dynamic recognize that they’re two parts of a revenue team,’ says Jade Surrette,...
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With...
New data reveals that 90% of B2C marketing and sales leaders cite team alignment as key to growth, yet only...
