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Jackson Launches New Digital Experience for Financial Professionals

Jackson Launches New Digital Experience for Financial Professionals

Customized, self-service enhancements include new Product Match Pro tool to help identify which products most closely align with a client’s retirement planning goals

LANSING, Mich., July 22, 2025–(BUSINESS WIRE)–Jackson National Life Insurance Company® (Jackson®), the main operating subsidiary of Jackson Financial Inc.1 (NYSE: JXN), recently launched a new digital experience for financial professionals on the company’s website, Jackson.com. The new, easy to navigate section of the website provides personalized content, self-service enhancements, new tools to help educate financial professionals on the Jackson products that best meet their clients’ needs and information on how to find a local Jackson wholesaler for tailored support.

“We’re proud to launch these new enhancements to our site, expanding the ways we are providing industry-leading service to meet the needs of financial professionals and their clients,” said Aileen Herndon, Senior Vice President, Distribution Marketing, Jackson National Life Distributors LLC, the marketing and distribution business of Jackson. “We sought input from financial advisors throughout the site development process, ensuring our updates would meet their needs, reduce pain points and make it easier for them to do business with us. This improved digital experience is designed to provide clarity for advisors and clients, deepening existing relationships and attracting new advisors looking to solve their clients’ needs in retirement.”

The site is accessible from the Jackson.com home page. Visitors can expect a consistent look and feel across the entire website, and continued access to award-winning tools and resources. New tools featured as part of the digital experience include:

  • Product Match Pro: This tool helps financial professionals identify which Jackson product may best align with a client’s needs by asking a series of retirement goal questions. Based on the responses to those questions, Product Match Pro will show the benefits and features of multiple Jackson products that best align with a client’s needs.

  • Find Your Wholesaler: Financial professionals who don’t currently have a relationship with a Jackson wholesaler can use this tool to find contact information for a wholesaler in their area who can provide personalized support.

In addition to the new tools, financial professionals will enjoy a personalized experience with tailored journeys based on their profile, client needs and channel, including banks, wirehouses, broker-dealers and RIAs. Financial professionals will also have access to enhanced self-service options including a pending new business tracker and claims initial notice.

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