Manager Marketing & Communications
Unlock your potential with Dassault Systèmes, a global leader in Scientific Software Engineering as an Manager Marketing & Communications in Pune, Maharashtra.
Role and Responsibilities:
• Brand Promotion: Promote Dassault Systemes Global Services within the India region, ensuring its continued leadership in the market.
• Integrated Marketing Strategy: Formulate and implement an integrated marketing strategy that includes effective digital marketing programs and campaigns to meet regional goals and business objectives.
• Digital Marketing: Lead for digital marketing efforts, including campaign management, building digital experiences, paid media planning, and social media marketing.
• Channel Marketing: Lead our channel marketing initiatives with reseller partners to align marketing efforts and maximize local impact.
• Collaboration: Work closely with the regional and global marketing team to drive an integrated marketing plan that maximizes impact across online, social, and channel marketing.
• Event Participation Planning: Identify, propose, plan, and execute Dassault Systemes Global Services participation in key industry events focused on sectors like Automotive, Aerospace, Consumer Electronics, Education, and Medical. Measure and report on campaign/event results.
• Customer Engagement Activities: Collaborate with Enterprise Account teams to plan and execute customer engagement activities (workshops, seminars) to enhance mindshare and accelerate sales.
• Annual User Forum Organization: Lead the planning and organization of the annual user forum to engage existing customers and prospects.
• Industry Relationships: Maintain close communication with industry associations, key opinion leaders (KOLs), and media. Develop thought leadership and advisory programs to strengthen Dassault Systèmes Global Services’ market influence.
• Marketing and Sales Tools Development: Lead the creation of diverse marketing and sales tools (brochures, videos, leaflets, customer stories) to support business development.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals
• Performance tracking: Monitor and report on KPIs to evaluate campaign effectiveness and adjust strategies as needed
• Vendor Management: Conduct research and evaluation of vendor solutions, managing relationships to support marketing objectives.
As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.
link
More Stories
Windrose on Hudson Welcomes Doug McLain as Senior Director of Brand, Marketing & Sales – River Journal Online
Influencer marketing best practices for B2B brands
Why B2B Sales And Marketing Need To Stop Aligning And Start Unifying