Natural Delights expands sales, marketing team member roles – The Packer

Natural Delights says it has promoted Natalia Dentoni to senior brand manager, with Shayna Telesmanic, Mauro Santelli and Bridgette Weber taking on expanded roles.

The Yuma, Ariz.-based company says these leadership advancements reflect its focus on strengthening its team and driving growth in key markets.

Natural Delights says Dentoni, who joined the company in 2021 as digital marketing manager, has played a key role in driving its recent marketing success. In her new role, Dentoni will oversee a broad range of consumer-facing content, including email campaigns, social media and the company’s website, the company said. She will also continue to manage retail and shopper marketing on platforms such as Amazon and Instacart, focusing on increasing customer engagement and driving sales.

“Natalia has demonstrated incredible leadership and creativity in managing our marketing program,” David Baxter, vice president of sales and marketing for Natural Delights, said in a news release. “Her ability to adapt and strengthen our brand’s presence has been invaluable. We’re excited to see her continue to elevate our marketing strategy in this expanded role.”

Weber, who began her career with Natural Delights as trade marketing manager, will transition into a full-time business development manager role. Natural Delights said Weber has successfully managed B2B advertising, trade shows and sales support, while also growing the company’s Amazon account and strengthening retail relationships in the Midwest. In her new position, she will focus on supporting retail partners and driving growth in the Southeast region, where she now resides.

Shayna Telesmanic, director of international sales, will expand her focus to lead West Coast sales, including the Costco global account. Natural Delights said Telesmanic has traveled to 18 countries over the past three years, representing the company in both established and emerging markets. Her deep understanding of global markets and cultural preferences around dates will be instrumental as she strengthens the company’s presence on the West Coast and with Costco’s international operations, the company said.

Santelli, who has been with Natural Delights for four years leading growth in Canada and the North American foodservice channel, will now oversee the Middle East market. Natural Delights said Santelli’s leadership has been pivotal in driving sales and building strategic partnerships in North America. The company said his experience will be key as it expands into the Middle East, a region with strong demand for high-quality dates.

“These promotions reflect the strength of our team and the exciting opportunities ahead,” Baxter said. “As we continue to grow globally, the leadership and expertise of Bridgette, Shayna and Mauro, alongside our sales team will help us drive positive business results and strengthen our relationships with retail and foodservice partners.”