Shifman taps veteran bedding exec for new SVP of sales and marketing role

NEWARK, N.J. – Shifman Mattresses is bolstering its leadership and sales teams with a familiar name in the bedding business.

The luxury mattress brand has named Mark Quinn to the newly created position of senior vice president of sales and marketing. In the new role, Quinn is part of the company’s leadership team and works closely with Bill Hammer, Shifman president.

In addition to Quinn’s appointment, the company has expanded its sales team to include two new sales managers and promoted longtime company executive Phil Zucker.

“Mark has the acumen and strategic approach to the business that will undoubtedly elevate our marketing initiatives and forge relationships with high-profile retailers that will position Shifman to exceed industry expectations and redefine luxury sleep,” Hammer said.

Quinn brings more than 35 years of mattress industry experience to the position with expertise in product development, marketing and sales. His career includes executive roles at both retail and manufacturing, most recently with Houston-based Mattress Firm. He also held positions with Leggett & Platt, Sherwood Bedding and Serta. He was the co-founder of the digital platform The FAM and co-author of “Come Back to Bed,” written for retailers about driving traffic and building relationships with consumers.

“I have always admired Shifman for its unwavering commitment to quality and the values of a family-owned business,” Quinn said. “This dedication not only inspired me to join the team, but also fuels our strategic vision.”

Zucker has been named executive vice president. He had been the company’s general manager since 2012, and he will continue to apply his expertise across all facets of the company, including manufacturing, sales, marketing and customer service.

“Phil has been a dedicated and trusted leader to oversee Shifman’s day-to-day operations, ensuring that strategic plans are effectively developed and executed,” Hammer said. “His promotion is a testament to his significant impact on our company’s success and reflects our confidence in his ability to drive the company’s continued growth and operational excellence.”

Shifman strengthens its sales force with the addition of two territory sales managers: Kaylie Schiavetta will oversee the Northeast region, and Jeremy Aston takes on the Southwest region.

Schiavetta brings a solid background in sales account management and project leadership. In her previous role as director of strategic accounts at Bedgear, she was recognized for exceeding revenue targets and fostering key client relationships. She has worked for top consumer brands including Steve Madden and Guess.

Aston joins Shifman with a track record in strategic sales planning and market development with Serta Simmons, Purple Innovation and Tempur-Sealy International. His career includes retail experience with management of multiple stores in Boise, Idaho.

“I’m equally excited to welcome Kaylie and Jeremy, who bring valuable experience and fresh perspectives that will be instrumental as we continue our strategic expansion in new markets and deepen our valued retail partnerships,” Hammer said.

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